I designed and developed a high-converting, fully responsive website for WeCP (We Create Problems)—a fast-growing AI-driven SaaS platform that empowers global tech companies to source, assess, and hire top tech talent at scale. The goal was to create a modern, performance-optimized site that speaks directly to B2B decision-makers and enterprise HR leaders.
Key Objectives:
Position WeCP as a premium B2B SaaS product in the competitive talent-tech and HR tech market.
Showcase the power of WeCP’s proprietary AI engine that automatically generates and grades technical assessments across 2,000+ skills.
Drive lead generation through strategically placed CTAs, demo booking funnels, and SaaS onboarding sequences.
Ensure mobile-first responsiveness, fast load speed, and intuitive navigation across all devices.
Align design with SaaS UI/UX best practices to improve activation and conversion metrics.
My Role & Responsibilities:
Strategic UX Architecture: I mapped user flows based on SaaS buyer psychology, aligning decision journeys for enterprise HR, CTOs, and recruiters.
UI/Visual Design: Delivered a sleek, modern interface using a bold, clean design language that balances trust and innovation.
Conversion Optimization: Integrated high-impact sections like AI-explainer animations, comparison charts, proof points, and contextual CTAs.
Tech Stack Integration: Designed with flexibility for Webflow and React frameworks; ensured seamless integration with HubSpot, Calendly, and product tour tools.
Responsive Frontend Implementation: Ensured pixel-perfect adaptability across mobile, tablet, and desktop.
Highlighted Features:
Dynamic homepage with AI-powered assessment engine breakdown
Use-case specific landing pages for Enterprise, Startups, and Hiring Agencies
“How It Works” interactive section explaining AI workflow
Trust-building client logos, testimonials, and case studies
Integrated automated scheduling for live demos
Results:
38% increase in qualified demo requests within the first 45 days of relaunch
Reduction in bounce rate by 52% across mobile devices
Recognized by internal stakeholders as a major upgrade in both branding and functionality
