Designed and developed a cutting-edge B2B SaaS website for PLENA, an AI-driven sales automation platform that revolutionizes lead generation, list building, and sales conversions. The website serves as a dynamic showcase of PLENA’s AI capabilities, targeting sales teams, demand gen professionals, and growth marketers looking to automate prospecting while maintaining hyper-personalized outreach.

Position as an AI Leader: Established PLENA as a next-gen solution for automated lead targeting, enrichment, and conversion.

Drive Demo Requests: Convert visitors into leads with a frictionless “Get a Demo” funnel.

Educate & Build Trust: Clearly explained AI-powered workflows while leveraging social proof (testimonials, client logos).

Headline: “AI Robots for [Lead Generation][List Building][Sales Conversions]” – instantly communicates core functionalities.

Hero GIF: Animated demo of PLENA’s AI in action—scraping LinkedIn/Zoominfo leads, enriching data, and sending personalized sequences.

Trust Indicators: “Trusted by Industry Leaders” with partner logos to build credibility.

Modular Feature Breakdown: Demonstration of Harvest the Bounty of LinkedIn, Extract & Enrich from Multiple Sources, Advanced Intent Filtering, Omnichannel Outreach

Visual Support: Clean product screenshots/GIFs alongside bullet points for quick scanning.

Persistent CTA: “Get a Demo” buttons across all folds.

Comparison with Other Tools section & Page: Pages were dedicated to present Tables expressing the Features, benefit and Competitive advantage Plena possesses.

Testimonial Section: Social proof from sales leaders to alleviate skepticism about AI tools.

Pre-Footer CTA: Reinforces value proposition with a final push for demos.

Performance: Lightweight animations (GIFs/Lottie) to showcase AI without slowing load times.

Keyword Strategy: Terms like “AI lead generation,” “hyper-personalized outreach,” and “sales automation tool” woven into copy.

Responsive Design: Mobile-optimized for on-the-go sales teams.

A sleek, high-converting SaaS website that bridges the gap between AI complexity and user-friendly automation. PLENA’s platform is positioned as the “human-like” sales assistant—combining data accuracy, intent filtering, and GPT messaging to help teams scale pipelines efficiently.

Design Tools: Figma (wireframing), Webflow (development), Adobe After Effects (micro-interactions). SEO & Analytics: Google Tag Manager, Hotjar for behavior tracking.

Live Preview: plena.io