Designed and developed a comprehensive, conversion-driven website for FULL RENOV, a premium French construction and renovation company specializing in bespoke home transformations. The website serves as a digital hub for homeowners in the French Antilles (Guadeloupe, Martinique, Saint-Martin, and Saint-Barthélemy), offering end-to-end renovation services—from roofing and insulation to solar panel installations and outdoor landscaping.
02 .Client Goals
Showcase Expertise: Highlight FULL RENOV’s craftsmanship, tailored solutions, and commitment to quality.
Generate Leads: Streamline appointment bookings with an intuitive contact form.
Educate Clients: Provide valuable renovation advice through a blog section.
Build Trust: Display testimonials, project galleries, and service guarantees.
03. Key Features & Design Approach
1. Modern, User-Centric Design:
The website features a clean, professional design with neutral tones and bold CTAs. It’s fully responsive for mobile users and uses high-quality galleries to showcase before-and-after project transformations.
2. Service-Oriented Navigation:
A clearly organized services menu (Roofing, Carpentry, Electrical, etc.) makes browsing simple, while a “Free Consultation” button on every page drives user engagement.
3. Trust-Building Elements: Trust is reinforced through a “Why Choose Us?” section highlighting unique benefits, along with testimonials, case studies, and an FAQ addressing common client concerns.
4. Localized Content Strategy: The blog offers region-specific tips for tropical climates and guides on 2024–2025 solar incentives in Martinique and Guadeloupe, ensuring content is relevant to the local audience.
5. Seamless Lead Generation:
A detailed appointment form captures key project info upfront, while a newsletter signup keeps clients connected with ongoing updates and promotions.
03. Key Features & Design Approach
1) SEO Optimization: Targeted keywords ("rénovation maison Antilles," "devis gratuit toiture").
2) Multilingual Readiness: French-centric but scalable for Creole-speaking audiences.
3) Performance: Fast-loading galleries and lazy-loaded images for tropical regions with variable internet speeds.
04. Result
A polished, functional website that positions FULL RENOV as the top choice for high-end renovations in the French Caribbean—bridging elegance with practicality.
The design balances corporate professionalism (for investors) and approachable warmth (for homeowners), driving inquiries while educating clients.
